OUR VISION

To be the respected and recognized leader in agricultural equipment and the employer of choice by helping people (our customers and employees) succeed.

OUR MISSION

We serve agricultural customers and communities by partnering to meet their needs through the sales and support of farm equipment and technology.

OUR VALUES

We are committed to operating our business according to the following all-win values with our key stakeholder groups (Customers, Employees, Owners, and Communities).

TRUST: Do the right thing for strong, healthy relationships with Customers, Employees, Owners and Others.

Key Actions

Seek all-win solutions

Be Honest

Deliver on agreements

Be fair with all

QUALITY: A respected reputation for meeting or exceeding expectations with Customers, Employees, Owners and Others.

Key Actions

Be accountable to yourself and others

Be adaptable to continuously improve performance

Take pride in all that needs to be done and doing it well

Take responsibility for solving problems

Take the initiative and complete tasks in a timely manner

TEAMWORK: Working together to be more productive and satisfying for Customers, Employees, Owners and Others.

Key Actions

Build "we" not "me" relationships and environments

Listen, understand and communicate effectively

Focus on and work toward common goals

Be positive and respectful

Recognize others for extraordinary efforts and contributions

SUCCESS: Seeking to ensure our Customers, Employees, Owners and Others' financial stability and growth.

Key Actions

Continuously minimize unneeded cost and waste

Use available resources wisely

Focus on and achieve clear expectations and goals

Take reasonable risk investing in growth and opportunities